We are committed to quality and purity in all of our ingredients. We support local Australian businesses and believe in pouring our resources into the ingredients, rather than the packaging. Therefore 90% of cost is in the product, not the package. This enables us to sell at a lower cost than most natural products.

Where possible, we use organic ingredients that are ethically sourced and fair trade. We use a high percentage of active ingredients, because these are what makes our products reach the deeper layers of the skin and deliver noticeable results. Our products are also designed for people that are unable to use commercial products, due to some of the parabens and carcinogenic ingredients in them.